STRATEGIC COMMUNICATIONS × RESEARCH & ANALYTICS
Smart, strategic
communication starts
with better insights.
Smart, strategic
communication starts
with better insights.
Embedded Files
communication starts
with better insights.
GLOW combines strategic communications with custom research and analytics to help brands make smarter decisions, tell stronger stories and command attention in a rapidly changing world.
WHAT WE DO
What we do starts with what you need.
What we do starts with what you need.
You don't need to know which service to ask for. Tell us the question you're trying to answer, the opportunity you're pursuing or the problem keeping you up at night. We'll build the right approach around it.
AI ENGINE ANALYSIS AND STRATEGY
Will my brand show up when people ask AI (ChatGPT, Claude, Gemini)?
AI ENGINE ANALYSIS AND STRATEGY
Will my brand show up when people ask AI (ChatGPT, Claude, Gemini)?
We identify the questions and prompts that matter most to your audience and your business, then measure whether, and how often, your brand appears across ChatGPT, Claude, Gemini and other AI platforms. You'll see how your brand compares with competitors, and we'll turn those insights into an actionable strategy, including a content and media plan designed to improve your visibility, credibility and likelihood of being recommended by AI tools.
COMPANY LAUNCH COMMUNICATIONS
How do we introduce or re-introduce our company to the world?
COMPANY LAUNCH COMMUNICATIONS
How do we introduce or re-introduce our company to the world?
We define your story and design a focused, integrated communications plan that earns attention and makes the right first impression.
NARRATIVE DEVELOPMENT AND MESSAGING STRATEGY
How do we improve the way we talk about our company?
NARRATIVE DEVELOPMENT AND MESSAGING STRATEGY
How do we improve the way we talk about our company?
We uncover what sets your company apart and turn it into a clear, compelling story with messages your leaders and teams can use consistently.
AUDIENCE RESEARCH
Who is my audience? Where is the opportunity with them?
AUDIENCE RESEARCH
Who is my audience? Where is the opportunity with them?
We help you understand who you're trying to reach, what matters to them, how they see your brand and where the biggest opportunities lie, then translate those findings into a smarter strategy.
RESEARCH-LED MEDIA CAMPAIGNS
How do I use data and research to gain media attention?
RESEARCH-LED MEDIA CAMPAIGNS
How do I use data and research to gain media attention?
We identify a timely topic your brand can own, design the research and turn the findings into compelling headlines, content and media outreach, whether it's a one-time survey or an annual signature study.
COMPETITIVE INTELLIGENCE
What are our competitors doing, and where can we stand out?
COMPETITIVE INTELLIGENCE
What are our competitors doing, and where can we stand out?
We analyze how established and emerging competitors are positioned, what they're saying and where they're investing, then identify the white space your company can own.
CUSTOM COMMUNICATIONS STRATEGY
What if we don't know what kind of communications support we need?
CUSTOM COMMUNICATIONS STRATEGY
What if we don't know what kind of communications support we need?
We'll help you clarify your goals, identify what's getting in the way and build the right mix of communications support around what you actually need.
CUSTOM RESEARCH
What if we know the business question but not the research we need?
CUSTOM RESEARCH
What if we know the business question but not the research we need?
Bring us the question. We'll design the right approach, from surveys and message testing to audience or competitive research, and turn the findings into clear, actionable recommendations.
WHO WE ARE
Two senior leaders. One discipline.
Two senior leaders. One discipline.
Forty years between us in communications, research and analytics, and you work with both of us directly.
Geeta
Geeta
Co-Founder, Research & Analytics Lead
Geeta has spent 20 years at the intersection of communications, research and analytics, helping companies use data to make clearer, smarter decisions. Before co-founding GLOW, she served as North America Head of Analytics at Golin and Managing Director of Research, Measurement & Analytics at Lippe Taylor, where she built and led data teams that turned audience, reputation, media and competitive data into practical brand strategy. Her expertise spans audience and market research, messaging and reputation, communications measurement, competitive intelligence and the fast-changing world of AI visibility. Named to PRWeek's 40 Under 40, her strength is helping companies conduct the right research to drive their businesses forward.
Nisha
Nisha
Co-Founder, Communications Lead
Nisha has 20 years of experience in strategic communications, specializing in building, promoting, and protecting companies from early-stage startups to household names. Before co-founding GLOW, she led communications for several purpose-driven startups including Chief, Vital Farms, and Blue Apron. She began her career at Weber Shandwick and Golin, advising brands including Nike, Unilever, Anheuser-Busch, and the Gates Foundation.
Her expertise spans corporate and consumer communications, including brand building, product launches, executive positioning, investor relations, stakeholder communications, and crisis management. She has guided companies through multiple IPOs and high-stakes moments, and serves as a trusted advisor and media trainer to CEOs and executive teams. A writer at heart, Nisha excels at translating complex business stories into narratives that resonate with customers, media, and investors alike.
LET'S GLOW
Ready to get started? Let's GLOW.
Ready to get started? Let's GLOW.
Bring us your question. We'll take it from there.
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